The Lifestyle
Her Story
byAVA came to life while Ava was healing from a rocky health journey and an impossible schedule.
She wanted to help other struggling beauty enthusiasts keep up holistic wellness rituals, no matter what they have going on.
Born in Korea and raised in China.
Ava grew up on her mom’s home-cooked meals and elixirs, made from recipes passed down through generations. Every ingredient had a specific health purpose.
I was surrounded by ancient eastern herbs, superfoods and antioxidant-rich teas.
She lost access to it all after moving to the US to study finance. The pressure to fit in and stay on top led her to extreme diets where she'd yo-yo between calorie-counting and fast food frenzies.
The effects were immediate: tummy problems. Break outs. Lethargy. Things only got worse when she started at an NYC hedge fund, working long hours every night and downing energy drinks every morning.
Then, at 25, her body shut down.
Eventually, her inner transformation was visible to everyone. Friends and colleagues raved about her skin, begging for tips and recipes. She felt inspired to create @glowwithava on Instagram and share all the eastern practices she was weaving into her life in the west.
Even with specific instruction, many similarly busy followers have no time to DIY anything — much less hunt for unique ingredients in small Asian markets. That realization led her to found byAVA, where she could sell pre-made tea elixirs, all hand-brewed and packaged in her family kitchen.
It's the synergy of all these things that make the difference.
Ava's philosophy behind the brand goes far deeper than the products themselves. She sees it as a platform to showcase how to consistently treat yourselves right, outside and in. How to flood their bodies with the right nutrients, leaving a juicy, irresistible Jelloskin glow.
But don't worry if you can't do it all right away. The path to Jelloskin is an ongoing journey of taking little steps. Swapping your iced coffee for warm tea one day. Penciling in a relaxing spa hour the next.
As with anything in life, our health and routines go through phases. But we just gotta keep on glowing.